Founded in 2025 by Creative Director & CEO Mehr, the brand was born from a deep appreciation for craftsmanship and personal detail. With a background in marketing and formal training in embroidery, Mehr set out to create thoughtfully designed, custom pieces that blend timeless charm with a modern aesthetic.

Each item, from robes to handkerchiefs is embroidered in our studio by Mehr, ensuring quality, intention, and timeless appeal.

We don’t follow trends. We create lasting pieces designed to be cherished for years to come.